Meet Anna

Meet Anna

The coach behind A New Approach.

The coach behind A New Approach.

Anna’s Story

" Anna Frummerin is a Leadership & Mindset Coach with the core focus on helping her clients achieve results by enhancing their mindset and improving their communication. As a 4 time cancer survivor, she has discovered through her own life experience what it takes to win in life no matter what the challenges are. She is a Certified NLP Leadership Coach, ICF Certified Executive and Life Coach, and Action Learning Team Coach, and has dedicated her life to helping others become the best version of them. She is the founder of A New Approach (ANA) - The online coaching and training company serving clients across the globe. Her mission: Discover the "Hidden Champion" inside and win big at The Game of Life." - Brainz

Founding ANA (A New Approach) was the culmination of my passion for growth and positive change. Today, I am recognized by my ability to help clients forge new paths with confidence and renewed purpose.

Action.

Action.

Action.

Action.

Small, steady steps toward change are at the heart of Anna’s coaching for tangible results.

Small, steady steps toward change are at the heart of Anna’s coaching for tangible results.

Mindset.

Mindset.

Mindset.

Mindset.

Clients learn to break patterns, cultivate resilience, and build self-trust for long-term growth.

Clients learn to break patterns, cultivate resilience, and build self-trust for long-term growth.

“Anna helped me rewrite my story and step into the best version of myself.”

– Maya, entrepreneur

Ready to experience a new approach?

Ready to experience a new approach?

Let’s begin your transformation today.

Let’s begin your transformation today.

Let’s begin your transformation today.

Let’s begin your transformation today.